PIM systems are actively being developed around the globe. The world's largest companies IBM, Oracle, SAP, Amazon are bringing their solutions to the market. And about 2 dozen more competing players in this sphere. Scallium
offers a more responsive PIM system.
There are 4 key trends for the development of an advanced PIM platform.
The First — is the development of DAM, MDM, TCM technologies, which we described previously.
The Second — PIM specializes in a client's specific market. For example, PIM Scallium has been developed for clients who needed efficient e-commerce and/or the creation of their own marketplaces.
The Third — is an advanced channel management system so that the user is offered different content, depending on their device, time of day, search history, and geolocation, similar to Youtube's user functionality with personalized viewing recommendations. The so-called rich channels are developing - the ability to work not only with a product in a specific channel but also with an order, price (markup and margin), promotions (marketing), communication with the buyer.
The Fourth — these trends are low-code technologies, virtually stupid-proof for any non-tech managers. These technologies are responsible for ensuring that the platform user can set up all business processes for their business.
When the user draws the business process with blocks and arrows directly into the visual editor, the PIM system anticipates what should be executed next for the products after the orders are received from the online store. This is the first step towards low-code.
The simplicity of such deep settings without the involvement of human programmers makes the business more flexible and adaptive because they save time and money. And adaptability is the №1 priority for any business today.