23.09.21

What Is B2C Marketplace?

This model is most popular among both business people and consumers. B2C marketplace provides a wide range of tools for creating, editing, and promoting content. The centralized cloud platform has everything you need to start trading successfully.

Usually, the administration clearly prescribes the size of the commission and the conditions. For example, a percentage can be deducted from the sale of each specific product or when sales reach a limit. In return, managers provide space on the site and server, round-the-clock technical support, and favorable terms of cooperation with logistics service providers.
Whom are these sites targeted at?
First of all, these sites are designed for representatives of small and medium-sized businesses that provide services or products to consumers. These include manufacturers of general goods such as cosmetics, electronics, apparel, footwear, and accessories. The service providers also include ateliers, dry cleaners, or hairdressers, i.e., all consumer services.

In general, any customer-focused business is B2C. Most of the marketplaces are focused on this work model. The benefit for the consumer is a wide selection of goods of all categories, most often with an optimal price/quality ratio. Benefits for business are healthy competition, perspective for creative brand development, and struggle for every customer. In general, these sites are a source of useful goods and services at relatively low prices.
Pros and Cons of B2C marketplace
The B2C marketplace model has positive and negative sides. Most often, they affect one aspect of the transaction only, but there are also quite significant ones.

B2C Marketplace Benefits:
Healthy competition between brands.
Possibility of creative development to attract a target audience.
Good prospects for scaling your business.
Ready client database.
Low standardized fees.
Partnership with logistics companies.
Extensive product base.
Partial insurance against unscrupulous retailers.
B2C Marketplace Disadvantages:
The producer-consumer chain, including the supplier, managers, and couriers, which negatively affects the final price of the product.
Too high competition in the market due to the low threshold for brands to enter the marketplace.
The difficulty of attracting a target audience to your products.
Low consumer confidence in new market players.
Huge competition in popular niches, almost monopolized by huge local stores.
Success strategy in B2C e-commerce
Due to immense competition, successfully launching a B2C business on a marketplace may be overwhelming. But only if you start work without preparation. So, how to run your business?

Steps required for a successful start of sales on the marketplace:
Determine the target audience and trending products/services.
Analyze the work of competitors both in marketing and in the variety of assortments.
Create a unique offer or distinctive feature of our brand.
Launch a store on the site and at the same time start a marketing campaign to attract a target audience.
Analyze our work, compare it with competitors and draw conclusions. 
Repeat the steps until the desired result is obtained.

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