The C2C business model differs from B2C and B2B by its participants. On such a platform, the user can be both a seller and a buyer at the same time. A B2C marketplace, for example, does not allow this, clearly dividing business-to-client roles.
A C2C marketplace is like a virtual flea market. Here we see the interaction of all participants on equal terms. Therefore, this model is also called P2P in capital letters: peer-to-peer or people-to-people. Another distinctive feature is that users who gather on the website are usually not entrepreneurs. These may be people who want to sell their own things, artists who offer their services, etc.