This is the story of our client, furniture marketplace Design Sklad, which started 7 years ago in St. Petersburg as a store selling designer furniture.
The online store was doing well, but limited inventory prevented them from scaling. Customers needed more choice. If they want a green upholstered chair with golden legs, they have to get it. On the other hand, it was not possible to cover the entire client need only with the help of the shop's import.
So the shop began to transform into a marketplace to enable suppliers to bring their goods to the showcase. Thus, they planned to increase the assortment, and, consequently, the conversion into purchases.