An important factor in improving the user's digital shopping experience is PIM, which allows marketers and sellers to publish relevant content from suppliers/manufacturers in a matter of minutes.
We often mean the classic PIM system when we talk about product content repositories for e-commerce and marketplaces. It is perfect for publishing data of the same type (images, videos, and others) in a multichannel mode, i.e., on several resources simultaneously. But it is not responsible for storing and processing multimedia, documents, and other elements.
Earlier, these files were located on multiple drives united into one system. Of course, it caused problems like complicated search and a small number of indexing parameters. DAM systems have solved this problem by creating a single space where content is stored and processed using meta tags, catalogs, categories, filters, and other features. PIM and DAM are not competitors for integration into the e-commerce business. They are associates. Why? Let's figure it out.