Business to consumer (B2C)
Small-scale commerce focused on offering business to consumers. It includes retail and small wholesale, usually from 10 product units. B2C platforms include offering products and services to customers. They also contain hundreds of sellers of similar products, creating healthy competition and providing buyers with the illusion of choice. The administration of B2C platforms offers customers favorable terms of logistics services, positively affecting the delivery cost of commodity units to the end consumer.