Which of the following are examples of a PIM application?

If we consider the examples of the use of PIM for business, point by point, you will get a complete solution for optimizing the placement of data in product cards. In general, the software is designed to save time and human resources when working with the characteristics and descriptions of the products of the target retail network, so most often, eCommerce really needs this tool. The exception is small niche stores with an assortment of up to 500 products. In all other cases, it is recommended to use PIM.
Example one: creating many product cards
To create 100 descriptions, you can hire one or two copywriters who will do all the work in a week and even enter the text into the CRM. However, when filling 10,000 items, it will take 100 times more time and effort. So how can this process be optimized?

The correct answer is to use PIM. It allows entering important information into its secure database with data and transferring it to the appropriate cells with the help of special links. It doesn't matter where the data is located, on the store page or the marketplace. The result is the same: the information gets to the right place. In addition, the transfer takes into account such nuances as the font and the color of the text.

It turns out that the data is created only once and then simply transferred to the desired service.
Example two: managing multimedia content
As in the case of the textual content of a product item, pictures and AR content are better to upload directly to the storage and embed them in the appropriate place using magnetic links. It saves both storage space on the target resource and time to download each image or video piece by piece.

There is a function to transfer entire categories. For example, if there are photographs for a product item from different angles, they can be transferred in batches. The base also marks the main image for the cover and the secondary ones. It optimizes the work of uploading content to the site because you don't have to reconfigure manually.
Example three: conducting cross-selling and entering new regions
Sometimes it becomes necessary to place groups of goods on third-party resources, for example, when scaling a business. If manual processing of each position takes time, then PIM optimizes this process, and texts with pictures are automatically pulled up using special links. It positively affects completing tasks, allowing managers to focus on sales instead of monotonous copy-and-paste data from sources.

When scaling up, a business must comply with regional policy requirements. It's much easier with PIM. Thanks to a set of rules and tools for publishing trade items on foreign sites, you only need to translate texts in the database. In the same place, in additional cells, local prices for each sales region can be edited.
Price flips
One of the specific features of PIM for regional sales is that it helps manage vendor discounts. Just enter the discount percentage in the corresponding column, and the prices on all cards will change. In this case, the recalculation is carried out following the rules of regional policy, as all prices vary by the basic values.

These three examples are just a base that can be expanded by introducing additional functionality. In general, PIM greatly simplifies the work of representatives of large, small, and medium-sized trading businesses. It is a convenient tool for editing, storing, optimizing, and displaying information for any number of trade items. It works with groups, categories, and individual products. The built-in database collects and stores all types of content that are involved in the business.

Would you like to find out more about transformation into marketplace? Please fill in the form and our team will respond to you shortly.