How Does PIM Software Work?

PIM is software integrated into a logical system. It consists of a database (usually data is stored on cloud services) and tools for editing and testing. It makes it easier to manage the same products posted on different sites. For example, if shoes are exhibited in three stores but with one supplier, you can edit the data on all cards at once.

Optimization is achieved with an innovative floating value system. There is a general table with data, which contains all the characteristics of the goods. Each cell is a link inserted into blocks on the site. The information from this cell is instantly transferred to the catalog in the corresponding linked column. So manufacturers can promptly enter additional data about goods, and sellers can receive up-to-date descriptions immediately after making changes to the database.

A simple example of how PIM works is e-commerce content management. When sellers scale business, they face the need to manually fill in a large number of the same product cards on different marketplaces.

The implementation of PIM, a product information management system, helps to optimize the process. The supplier only needs to collect all the data together and sort it. For example, create a standard table for each product. Then the system starts working: it automatically pulls up the characteristics and the price from the corresponding cell on all pages with the posted product.

It allows you to reduce the time spent on filling out the description, avoid errors due to automatic updates, and ensure fast search in documents by creating an organized structure of hundreds of files.

So, integrating PIM into a business helps to get rid of 90% of the routine. Automated features speed up processing, and flexible components make managing descriptions across multiple marketplaces from a single site easy. This approach saves time for the entire operations team by allowing them to focus on other priority aspects of the business.