that 82% of marketers are 70% more active in inbound marketing in 2021 than in 2020. It improves brand awareness and engagement of the target audience, which contributes to increased ROI and the percentage of successful deals. Investment in advertising campaigns pays off if they generate income in the form of orders.
Content strategy includes a publication plan, blogging, social media pages, website updates. It also includes expanding the range, updating product lines, and special conditions, discounts, promotions. The main goal of a product inbound marketing strategy is to plan tasks and offers for the consumer for a particular period, usually 3-6 months.
Many people underestimate the value of inbound marketing in general, but as the experience of successful global companies shows, it is vital for brand awareness, sales, and consumer engagement. The optimal and popular content formats are short videos (2-5 minutes), text descriptions, photos, and infographics. Synchronizing posts with social media helps in scaling by using word of mouth effect as organic marketing.