For effective work, it is necessary to set up means for converting information. Aggregation tools should collect data from reliable sources. It is especially true for the personal information of consumers. Compiling such information is provided via the Internet of Things. For example:
- social networks;
- interactions with a web page;
- product view histories;
- purchase histories;
- linked email addresses.
After receiving information from these sources, it is ready to be processed. You get compiled databases that can be edited at your discretion or transformed into another format. It allows you to highlight only the information necessary for solving a specific task.
Further activities are connected with data analysis. Before you get started, you need to state the research purpose clearly. Determine how to handle data. For example, provide categorization and counting. The final result of the analysis is best presented as a report. For clarity, you may prepare a graph.