Retailer's success in the post-Covid world is possible only by creating hybrid offline and online trade models. That's why e-commerce brands have already begun to come out offline.
In May 2021, Google announced its first offline store to sell smartphones, notebooks, and fitness gadgets.
There will also be shopping racks for online purchases. It will be possible to receive a consultation, set up your device, or give back earlier acquired gadgets for diagnostic or repair.
Google explains that many buyers want to hold the device in their hands and test it before buying.
Notably, Google made this announcement almost 20 years after its competitor, the Apple company, opened its stores. They have more than 500 Apple Stores worldwide (270 of them are not in the USA). Also, South Korean tech giant Samsung is equally successful in selling its products offline and online.