A product information management system, or PIM, is a must-have attribute of any business that works with product catalogs. It applies to those who produce goods (industrial enterprises), establishes contact between the buyer and the manufacturer (suppliers), and presents the goods to a broad audience (offline and online stores). Each business has nuances of working with product content, and they determine the functionality of the PIM system. Marketplaces have perhaps the most nuances. They work with hundreds of suppliers and display many products from different categories on their showcases. Let's look at 4 key features of PIM for this business model.