When Would You Use PIM Software?

PIM is used in retail, wholesale, and manufacturing. For example, manufacturers use the system to control information about goods in their introduction to the market, wholesalers to exchange data within the dealer and representative network, and eCommerce representatives to change information in online product catalogs. So, the entire chain uses PIM solutions to minimize errors during manual input and to receive new data directly from the manufacturer's database.
Why do manufacturers need PIM software?
Most often, bringing goods to the mass market is a laborious and time-consuming process. You must describe each product and feature manually. To simplify this procedure, use the PIM toolbox. The database allows you to collect all key characteristics and descriptions in one place and speeds up the introduction of keywords and metadata for the same type of groups. The data collected in the storage is used by both wholesalers and retailers. Due to strictly limited access, only responsible persons can edit and make changes to individual cells.
Why do suppliers need PIM software?
PIM helps reduce the number of inconsistencies when creating characteristics and descriptions for bulk items. Also, the system makes it possible to create repositories for content with photos and examples of materials. This software also reduces the time spent editing each product and reduces errors in the description on the landing page with the product.
Why do merchants need PIM Software?
Merchants put products on the site and prepare cards manually, but PIM eliminates this routine. Using built-in tools, you can pull data directly from the database into the appropriate cells. Product visualization is loaded in the same way. The software provides the consumer with up-to-date information without errors and inaccuracies in the description.
How does the entire PIM user chain work?
The data is entered by manufacturers into the database and sent to suppliers. In turn, they select the desired groups of goods and fill out an application for a batch, sending information to sellers. B2C entrepreneurs get information with products and prepare corresponding cards on their sites using PIM tools. The system automatically fills in the cells and generates display options both in the product's main window and on banners and mini-blocks displayed in offers.

These software capabilities minimize interaction for filling out product cards in the "manufacturer-supplier-seller" chain. In addition, the system automatically creates dependencies between cells and blocks in the database and reduces errors in characteristics. Thanks to this, it is often possible to avoid inaccuracies and differences in the features of the same goods from different sellers.

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