What repels buyers most of all? Assortment inconsistency. For example, if the price and availability are specified on the website, the social network shows only characteristics, but when visiting an offline store, it turns out that such a product is not in stock at all, the consumer will abandon the cart or even refuse further cooperation. And it's the right decision because such inconsistency is unacceptable at any stage of the path to purchase.
To solve such unpleasant situations, Scallium.Pro experts suggest introducing PIM
into business systems and synchronizing all items with one database. It will avoid confusion and speed up buying and delivering goods.